Novi’s Rebrand by Oat Studio Blends Heritage and Contemporary Design for a Fresh Look

Novi is a high-end eatery, coffee shop, and cocktail bar located in Cambridge. Ten years ago, Oat Studio collaborated with interior designer Louisa Grey to create a brand identity that reflected Novi’s elegant interiors and ethical values, using elements like brass accents and recycled paper stocks. Now, with refreshed interiors and an evolving customer offering, Novi sought a rebrand that would stay true to its original ethos while introducing a modern, updated look. After ten years of success, Novi’s brand identity needed a refresh to stay current and on trend. With interior design updates underway, the rebrand also needed to align with a lighter, more welcoming atmosphere. Additionally, the brand had expanded its offer—placing more emphasis on food and private hire spaces—so the brandin