Office Supplies: The CBD Brand Designed for the Modern Workplace by Simple Packaging Studio

About: Creating a new brand that stands out in a crowded market is always complicated, but if we talk about CBD products, where new brands appear every day, the challenge is huge. Therefore, looking for a positioning is essential to build solid foundations that allow you to create a powerful concept and develop a brand where everything fits. Solutions: The goal was to find a niche market that has not yet been exploited, looking for a specialty and not trying to cover everything. Finding a name is always complicated, but we were clear that the name would be key to developing an identity around it. And the long, stressful workdays we are accustomed to gave us the inspiration to create Office Supplies. A name that was apparently generic in other categories allowed us to play with the concept,