Old Mountain Wine Company: Packaging Design Inspired by Appalachian Tradition by Chad Michael Studio

Introducing ‘The Nectar of the Smokies’ Introducing Old Mountain Wine Company, a winery nestled at the entrance of the Great Smoky Mountains. Old Mountain curates sweet, farmed-fruit wines inspired by deep Tennessee roots, honoring the grit and determination of Appalachian farmers and mountain folk who came before them. Every bottle captures the hardworking, historic spirit of the iconic mountain region. Old Mountain offers two distinct product ranges: one for their wines and one for their meads, the latter made by fermenting honey with water and yeast. All offerings are housed in custom amber glass bottles that evoke a utilitarian aesthetic, paying homage to ‘old ways.’ The design draws inspiration from early 1900s jars and jugs from the region, grounding the brand in tradition. In contra