Onfire Design Rebrands Holy Aioli to Elevate New Zealand’s Favorite Condiment

Holy Aioli’s new fanatical taste look Since its launch into the condiment aisle, Tongue and Cheek’s Holy Aioli has established itself as the viable #2 brand for consumers in a category dominated by one large global brand. Proudly New Zealand-made and obsessive about good aioli, it was a brand with a perfectionist mindset. However, it lacked the desired impact, and there was a distinct misunderstanding about that brand’s name. Our work revolved around recapturing the reason why it was created in the first place: the simple notion of an aioli that is so good, tasty and creamy that it elevates the experience of eating the humble New Zealand chip to an unforgettable foodie moment. The brand became Holy Aioli, a simple all-in-one statement with so much inbuilt character to confidence, which als