Only Now Designs Tick Tock’s First Decaffeinated Black Tea

Tick Tock, one of the UK’s most beloved and iconic tea brands, has partnered with creative agency Only Now to help launch their first ever decaffeinated black tea. Known for its rich, bold flavours and distinct heritage, Tick Tock is now offering a new blend that delivers the traditional, robust taste of black tea with less caffeine. The goal was to ensure the packaging for Tick Tock Decaf not only highlighted the product’s unique qualities but also stayed true to the essence of the Tick Tock brand. Together, Tick Tock and Only Now have crafted a visually striking design that successfully blends the brand’s long-standing heritage with a contemporary appeal, making the new product instantly recognisable and easy to spot on the shelf. The use of layered typography adds depth and flavour, wit