Otra Cosecha: The art of transforming liquid heritage into a contemporary visual manifesto
The artisanal pisco category in Peru is heavily stigmatized by a homogenous and conservative visual language. The vast majority of brands in the region opt for a sober, classic, and often impersonal visual territory, resorting to white labels, traditional typography, and finishes that attempt to denote heritage in a linear fashion. This creates a saturated visual landscape on retail shelves where products compete under the exact same visual rules
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