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US BRANDING STUDIO

Peacock Coffee Bar’s Art Deco Identity Redefined by Pacheco.Design

by Luis Pacheco ·

Peacock Coffee Bar was envisioned as a sanctuary for those who appreciate exceptional coffee and fine cuisine—a place where flavor, comfort, and quality come together to create a truly unforgettable experience. From the very beginning, the project was driven by a desire to craft a space that goes beyond being just a coffee bar, becoming instead a destination where people can gather, connect, and enjoy a carefully curated atmosphere. The primary challenge in developing this project was creating an identity that seamlessly merged the timeless elegance of Art Deco with a fresh, contemporary aesthetic. Drawing inspiration from the geometric shapes and refined sophistication of the Art Deco style, the logo embodies this vision by incorporating stylized lines that evoke the figure of a peacock—a

Branding 2026 WBDS Brand Identity D e s i

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