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US BRANDING STUDIO

The Crown Jewel in Reno’s Brewery District by Studio Rushton-Smith

by Studio Rushton-Smith ·

Dumpling Queen is truly a playful concept, it is the first to bring authentic Chinese Xiao Long Bao steamed dumplings to Reno, Nevada, and is run from a 1948 Airstream behind iconic Abby’s dive bar. Fun, surprising and playful, the new visual identity has helped turn an idea into what many customers describe as Reno’s ‘hidden gem’. The Brief Renovating a 122-year-old bar named Abby’s. Inside, the renovation is faithful to Abby’s past, maintaining the look and feel of a classic late-night dive bar. Outside, the team wanted to add a fun twist to the revamped courtyard area. Enter Dumpling Queen. Dumpling Queen serves a selection of Chinese street food heroing Xiao Long Bao steamed dumplings from a converted 1948 20’ Airstream Trailwind. Customers can enjoy their delicious dumplings fireside,

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