PINCH. Packaging of world‑cuisine sauces capable of adapting the taste to suit everyone
Problem: The sauce category offers a wide range of flavours, but most products still follow the same basic logic: the taste is fixed before the sauce reaches the table. This becomes especially noticeable during shared dinners, where individual preferences can vary significantly. One guest may want more spice, another may prefer a milder flavour, while someone else may avoid certain herbs altogether. At the same time, for a young urban audience, food is no longer only about convenience or taste.
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.