PinotAgency Develops Dream Valley as a Light Sparkling Wine With an Evocative Balloon Inspired Packaging Identity
The task was to create packaging for a line of light, lightly sparkling wines that would play on the existing name “Dream Valley,” feel at home in the category, and speak to a broad mass-market consumer. Wines in the accessible segment usually try to sell facts. Grape variety, region, vintage. Useful information, but rarely what the shopper actually needs when standing in front of a shelf with thirty options. What they need is the right feeling. A reason to reach out. In this case, that feeling
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