Podpunkt Studio Redesigns MNK’s Identity with Dynamic Geometry and Timeless Appeal

The Brief The National Museum in Kraków (MNK) is the largest museum in Poland and the main branch of Poland’s National Museum. The Museum consists of 21 departments which are divided by art period: 12 galleries, 2 libraries, and 12 conservation workshops, holding approximately 780,000 art objects. 1. One brand The brand identity should clearly communicate that the 12 branches are part of one brand. 2. Diversity The museum’s collections include a very wide range of art—from antiquity to contemporary times, crafts, objects, book collections, biographical exhibitions. The brand identity should showcase the diversity of MNK’s collections. 3. Timelessness The language of visual identification should be neutral and timeless enough not to overshadow the main heroes: the artworks themselves. It sh