Rebranding FreshSens: An Agrotech Startup to Save Every Single Perishable on Earth

As a change agent, FreshSens is an innovative tech company revolutionizing how fruits and vegetables are stored and hence, extending their shelf-life expectancy. Using advanced sensors and AI-backed technology, they monitor perishables with precision, significantly reducing waste and enhancing efficiency in the agricultural sector without applying any chemical treatment. “Each season, almost every 1 of 3 perishables gets wasted too early. This is just unacceptable.” When they reached out to Daçe Studio, they had this valuable, game-changer vision that would eliminate food loss and save fruits and vegatables, but lacked to meet this in their brand. We started with an intense Strategy Workshop to understand our client’s desires and pain points effectively. Then, we have set our direction bas