Redshed Wines’ Unique Brand and Packaging Design Reflects Its Margaret River Heritage by Studio Guild

Redshed Wines is nestled within the Margaret River wine region of Western Australia. The region is known for its premium wine production, red gravelly loam, the beautiful, pristine, natural environment and rugged coastline. On the Redshed property sits a ‘red shed’ which has become an iconic structure known to locals. To create a unique brand story we combined two areas – firstly the red shed structure and secondly, the natural environment. To begin with, Studio Guild created the master brand that is of course red, but the bold structure is also reflective of the shed. The master brand adapts seamlessly throughout the three tier levels of – Estate, Premium and Reserve. At each level the premiumness elevates to create a point-of-difference within the portfolio. The Estate range has been giv