Reimagining Kindsight: A Fresh Brand Identity for the Future of Fundraising by Gold Front

Today’s fundraising pros are expected to deliver revenue with a tech stack that’s stuck in the past. Kindsight is on a mission to fix fundraising, with a fully connected, AI-powered fundraising platform. Working closely with their executive team, Gold Front created their category POV and brand—and gave them a new name that matches their uncanny insight into finding the best donors. Kindsight. When we met iWave (now Kindsight), they had recently merged with three different companies and were working around the clock to turn an array of products into a single, powerful platform for fundraising. To say they had outgrown their original category, name, and brand would be an understatement. So we got to it. Our work began by naming the lack of fundraising tech that Kindsight solves: The Fundrais