Rhino Brand and Visual Identity by Matheus Ferreira

Rhino is a musical accessories and equipment company that seeks to expand its sales through e-commerce. Its mission is to deliver quality and robust products to people, with durability beyond what is offered by other brands and exclusive products (which are usually imported). Based on the pillars, attributes and positioning of the brand, the concept addressed for the Rhino logo and visual identity was robustness, which directly reflects on the quality and durability of the products sold, an extremely important point for musicians and producers when making a purchase decision. To reflect the robustness of the brand’s products, an exclusive typography was developed. With very thick lines, the type brings not only the necessary weight to convey the durability and quality of the products, but