Riverside Design Studio Brings Chinese Cultural Legacy to Life in Fragrant Memories Baijiu Packaging

This is a postcard from the land of Chinese baijiu. The product is named “Fragrant Memories”, with a design inspired by “memory” and “nostalgia.” Drawing inspiration from postcards, the label mimics stacked postcards, showcasing both the front and back. The vintage typography and elements highlight a sense of time and craftsmanship, while the fresh and elegant bottle color echoes the theme. Fenjiu is an ancient historical wine in my country, produced in Xinghua Village, Fenyang City, Shanxi Province. Exactly when the name Fenjiu originated requires further research, but as early as more than 1,400 years ago, the name “Fenqing” existed here. “Book of Northern Qi” records that Gao Zhan, Emperor Wucheng of the Northern Qi Dynasty, wrote a poem from Jinyang to Xiaoyu, King of Kangshu, Henan: “