Rutka Studio Designs a Modern and Sophisticated Brand Identity for a Law Firm

OGMV Advogados is a firm composed of four attorneys with distinct areas of expertise, whose paths intersected and united in a common goal: to offer a humanized and personalized legal practice in the city of Primeiro de Maio-PR and its surrounding region. The name of the firm is a combination of the partners’ surnames: Ogawa, Gorris, Moraes, and Vela. Local Market Challenge In smaller cities, most law firms adopt a generalist and traditional approach to meet the diverse needs of the community. However, our strategy for OGMV was to differentiate it in this landscape. Instead of following the conventional path, we positioned the firm as a specialist in social security law, an area common among the partners that allows them to address a growing and specific demand in the region. Strategic Solu