Salt Usolye Brand Identity Concept by Student Irina Kim

Usolye is a distinguished salt brand hailing from Totma, offering a unique way to experience the Russian North through the rich culinary traditions that date back to the 15th century. This heritage brand’s design aesthetic is deeply rooted in the traditional salt-boiling process, reflecting the time-honored techniques that have been passed down for centuries. After boiling, salt traces form distinctive, textured patterns, which are then artistically reimagined to embody symbols iconic to the Russian North, such as landscapes, fauna, and cultural motifs. These visual elements celebrate the natural wealth and historical significance of the Totma region, where salt production has been an essential economic and cultural practice for hundreds of years. The brand name, Usolye, is derived from th