Sharmel Belle Packaging by Uprise: French Charm, Marshmallows, and a Lady with a Dog
Background The Udarnitsa factory, the manufacturer of Sharmel marshmallows, has launched a brand called Sharmel Belle. The dessert is available in various flavors: vanilla, cranberry, and strawberry smoothie. This product differs from the classic Sharmel marshmallows made with agar. The marshmallows are made with natural pectin and have a distinctive tartness, which over 30% of consumers consider a classic. The target audience for Sharmel Belle
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