Branding an ambitious climate initiative for the World Economic Forum
Low-Carbon Emitting Technologies (LCET) is a World Economic Forum initiative created to help put the chemical sector on a path to net-zero by 2050. As the initiative gained momentum and industry attention, the team needed a visual identity that could communicate both the urgency of the challenge and the scale of the opportunity ahead. We developed a clean, confident and data-driven brand system designed to feel technical, credible and future-fac
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