北海の手紙——With the "letter parcel" as its core concept
With the "letter parcel" as its core concept, this design transforms the warmth and emotional resonance embodied by the brand "A Letter from Hokkaido" into a tangible visual experience. Every detail of the packaging—from the postmark-style production date to the handwritten copy and the envelope-inspired opening mechanism—serves as a concrete extension of a "letter from Hokkaido." Visually, we employ a modular, grid-based graphic system. Through
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