Simply the Zest – Jaffa Unveils Transformational New Brand Identity

Earthling Studio delivers a rebrand for Jaffa, the UK’s leading citrus brand focusing on freshness, quality and natural goodness, all while honoring the brands rich heritage. A Juicy New Look for a Timeless Brand Jaffa has been a recognised name in the citrus industry for decades, known for delivering the highest quality citrus, alongside more recent brand extensions such as grapes, melons and pineapples. The rebrand represents a significant milestone in the company’s storied history. The new identity delivers moments of zesty joy, highlighting the freshness, quality, and natural goodness of Jaffa produce, whilst creating exceptional standout at fixture. Featuring an updated heritage logo reimagined for today, a fresh colour palette, joyful typography and a vibrant suite of illustrative ch