Soluna Brand Identity by Akinbinu Akintayo

Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions. They aimed to create a visual identity that celebrated the energy resources they harnessed, primarily wind, water, and sun. Task The challenge was to craft a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services. Solution To tackle Soluna’s branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement. Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these