Sophisticated Visual Identity of Amsterdam’s Beauty House by Colt

Colt were delighted to partner with The Beauty House, a sophisticated new destination in beauty and wellness, to create a distinctive brand identity. Located in a charming canal house in the heart of Amsterdam—and part of the iconic Pulitzer Hotel—The Beauty House combines old-world charm with a contemporary edge, offering clients a luxurious experience across three floors of carefully designed interiors. The space itself, designed by Lore Group Creative Director Jacu Strauss and his team, is a masterclass in blending warm, neutral tones with a rich array of textures and materials. Throughout the interiors, subtle yet striking accents of red catch the eye—an homage to vintage Hollywood’s iconic red lips, symbolizing beauty, confidence, and timeless allure. This vivid color story formed the