Student Brand Design Concept for Jazz Week in the Subway – “Rhythms of the Subway”

The Music in the Metro project is being implemented as part of the socio-cultural development of Moscow and is aimed at creating unique musical events in the urban space that contribute to the popularization of musical culture. One of the key directions of the project was the holding of a festival that introduces the art of jazz to the citizens. The festival was named “Rhythms of the subway”, reflecting the idea of harmony of music and movement. The name symbolizes the connection between jazz rhythm and the movements of everyday life, because music and transport are inextricably linked by rhythm. During the week, three metro stations: Mayakovskaya, Prospekt Mira and Chistye Prudy will host live performances by jazz artists from 19:00 to 23:00 “Rhythms of the subway” is a synergy of movemen