Synchrony and Style: Minimalism in the Branding of the Synchronised Swimming Competition by Student Julia Kiselyova

The branding style for the synchronized swimming competition in 2024 reflects the elegance, precision, and harmony inherent in this sport. It includes minimalist graphic elements that resemble the figures and silhouettes of synchronized swimmers in motion. The central focus of the style is the stylized images of swimming poses and positions, presented in an abstract manner using shades of blue, which is associated with water and the calm atmosphere of a pool. The competition is organized by the “Olimp” sports school and will take place on November 12. It aims to draw attention to synchronized swimming as a sport that showcases the beauty and coordination of movement. Participants will perform complex figures and compositions in the water, requiring a high level of synchronization and teamw