Student Emmanuel Lutterodt Branding Creation Concept for Forester

About The Project Challenged with a simple brief to combine the workflow with artificial intelligence and brand creation, Forester is not only a reflection of what is possible within today’s brand design world if we incorporate artificial intelligence within our branding strategy, but also a testament to itself that we can create and discover new opportunities if we let go of the idea of nature versus nurture. The Strategy The threat society binds with AI automating, and taking over what is left of the “human touch”, is a threat created by those who are not willing to push the boundaries of what is possible. To step out of our comfort zone, and to push ourselves further to create value that matters. Forester watches is not only a brand that sells German manufactured timepieces. It’s a bran