Student Giovanni Mariottini Brand Identity for Sundial Travel Blends Digital Ease with Personal Touch for Modern Travelers

Faced with the task of creating Sundial, a visionary travel agency/website hybrid, I saw the need not only to carve a unique identity but also to disrupt a market dominated by a few key players. After reviewing the brief, I was driven by the challenge to create a standout brand that blends digital convenience with a personal touch. The biggest obstacle was the travel industry’s landscape, which is controlled by a handful of brands, leaving little room for new entrants. My goal was to design an impactful logo and brand identity that would set Sundial apart from the competition, bridging the gap between online convenience and the warmth of a traditional agency. To overcome this, I conceptualized a multifaceted logo that embodies Sundial’s essence. I designed a world with an airplane and its