Student So Youn Chun Creates Branding for New Stationery Brand Rock Scissors Paper

It is a new stationery brand which I named Rock Scissors Paper. I made it nostalgic, playful, and futuristic. The logo was inspired by a folded paper letter that I used to send to my friends in my school year. I set 3 representative colors that match with each word – Rock, Scissors, and Paper. I worked on brand identity, product design, space (exterior and interior), web design, posters, and media facades. I used Futura Stencil for the type logo and the main typeface and Futura Classic for the secondary typeface. I thought the ‘Stencil’ typeface gives the feeling of handcraft which aligns well with a stationery brand. Futura Classic is from the same family as Futura Stencil. It has a good combination with each other. It gives the exact mood of futuristic and nostalgia at the same time. I u