Supermercados Santa María Ready for Halloween by BBA Agencia

Supermercados Santa María and the creative minds at BBA Ecuador have unlocked a unique seasonal insight: everyone, even iconic monsters, needs something from Supermercados Santa María! Inspired by this playful idea, the campaign captures some of Halloween’s most iconic creatures browsing the aisles and filling their carts with essential products. From Dracula to Frankenstein, these familiar faces from the world of horror show a humorous side as they pick up their favorites, highlighting how Santa María is the go-to choice—even for the supernatural. In a series of visually compelling ads, each monster is featured with their signature styles, engaging with everyday products that add an unexpected twist to their frightening personas. Whether it’s the Mummy grabbing extra rolls of bandages or