Tayefeh Tomato Paste Character Inspired Packaging Design by Taha Fakouri

The Tayefeh brand is an old brand in the field of food production, which is why the brand name is derived from a traditional Iranian name. In offering new products, this brand had 2 important products with quality for sale in the market: peeled tomato and the second tomato paste. Therefore, according to the research that was done, it was decided to use personal illustration for these products, but with a more precise goal that these images show health and vitality and be designed very specifically. In our peeled tomato product, the tomato that cares about cleanliness and washes its clothes and is drying its shirt (skin) in the field space in clean and free air, and also tried to use colours that the viewer communicate with the character at first glance. And we came in with conversational a