The Bold Repositioning and Rebranding of Motta Milano 1919 by Arteficegroup

The Bold Repositioning and Rebranding of Motta Milano 1919. The strategic repositioning of Motta, a storied name in the Italian confectionery realm, marks the dawn of a new era in the Premium segment, unveiling a fresh identity alongside an exclusive partnership with the renowned chef Bruno Barbieri. A harmonious blend of tradition and innovation, creativity and exquisite ingredients converge to introduce an entirely new line of products that promises an “affordable starred gastronomic experience,” crafted with the artistry of Michelin-starred chef Bruno Barbieri. This ambitious project, which spanned over a year of meticulous effort, emerged from the redefinition of a bold brand positioning that amplifies Motta’s legacy in creating iconic sweets like the Panettone di Milano. It celebrates