The Brand of Berries in the Sugar Severyag Student Concept

The Severyag brand packs sweets — wild berries in powdered sugar. A special feature of the brand is the production of not only the classic “cranberries in sugar” like everyone else’s, but also: lingonberries, blueberries, blackberries, and cloudberries. Inside the box is an origami, with a variety of berries inside the package. Origami can exist on its own after using the packaging. The brand’s style is based on the metaphor of combining powdered sugar (the berry-making process) with the nature of the north. In the price segment among competitors, the product costs about 450 rubles. Most competitors sell goods only online, and only a few sell both online and in supermarkets. Goods on the shelves can be found extremely rarely, mainly in small supermarkets. (Almost all sales are made through