The Dairy Company Visual Identity and Packaging by Disha Saraf Designs

Client: The Dairy Company is a subsidiary brand of a decade old organic farming company based in a quaint town in West Bengal, India. The founder approached us with his vision to revolutionize the dairy industry by offering new age consumers a truly exceptional experience that is rooted in tradition, sustainability, and transparency. The idea was to create a lasting legacy of wholesome, delicious, and quality dairy products in India. Goal: The ultimate challenge was to achieve a premium visual system while keeping intact the brand’s organic roots. In the initial days, The Dairy Company was simply an idea, no tangible or visual existence as such. The goal was to build a modern & minimal brand, which would attract the younger audience to the goodness of the traditional superfoods. The brand’