The Good Collective: A Bold New Wellness Brand
In partnership with INFRA, we built The Good Collective™, an exclusive natural wellness brand on a mission to cut through the noise in an ever-growing category. INFRA is a purchasing cooperative comprised of independent Organic and natural food & wellness retailers. Their mission is to build a sustainable future where independent natural food retailers are thriving and in turn, strengthening their local economies. Strategic objectives set us on a clear path: develop a meaningful brand and create
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