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US BRANDING STUDIO

The identity for Teatr Prostodushnykh (The Theatre of the Simple-hearted)

by Shura Kashentseva ·

The identity for Teatr Prostodushnykh (The Theatre of the Simple-hearted) was created for a cultural institution where actors with Down syndrome perform alongside neurotypical artists. Instead of presenting inclusivity as a statement, the project transforms it into a visual language that invites dialogue and challenges conventional notions of difference. The concept is based on a subtle yet significant biological detail: the transverse palmar crease. In many individuals with Down syndrome, the t

Culture-events 2026 World Brand Design WBDS Graphic Design Typography Visualisation Identity

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