Too Yumm Instant Noodles Packaging Design and Branding by Designer People

Company/Brand Background Guiltfree Industries Limited (GIL) is part of the RP Sanjiv Goenka Group, spearheading the group’s expansion into the FMCG sector. The flagship brand, Too Yumm!, offers a diverse range of Western and Indian snacks featuring innovative and disruptive flavors. The brand has successfully established itself in a competitive market through unique product offerings such as Multigrain Chips and Wasabi Foxnuts. Now, Too Yumm! is poised to enter the instant noodles category, focusing on exciting South Asian flavors. Challenge Too Yumm! aimed to penetrate the competitive instant noodles market with products that feature disruptive, appetizing, and unique South Asian flavors. The challenge was to design packaging that: Creates Curiosity: Captivate consumers and encourage them