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US BRANDING STUDIO

TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations

by Vera Zenina ·

TVOE is one of Russia's largest mass-market fashion brands, known for affordable everyday clothing and numerous collaborations with museums, artists and cultural institutions. Over time, this broad range blurred the brand's identity, making its core collections and limited editions feel disconnected. The rebrand introduces a flexible visual system that unites these directions under one recognizable identity. At its core is the colon, reinterpret

Retail 2026 World Brand Design Identity, Graphic, Spatial Identity

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TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 0 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 1 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 2 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 3 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 4 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 5 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 6 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 7 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 8 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 9 TVOE: A Brand System That Connects Everyday Essentials and Cultural Collaborations brand identity by Vera Zenina - Visual 10

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