West Medicinal Cannabis, Branding and Packaging by Vantablack Studio
Design has the power to change narratives. In few industries is this as evident as in medical cannabis. For decades, visual communication in this sector has been trapped in two polarized extremes: on one hand, the recreational aesthetic, saturated with neon green marijuana leaves, smoke, and psychedelic typography; on the other, clinical coldness, with its hospital blues, green crosses, and traditional pharmacy aesthetics that alienate the patien
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