Visual Identity and Packaging for Apicure Soaps by Crossbow Branding & Design

Apicure is a family run business from northern Greece, that produces soaps and cosmetics (and other similar products) with natural ingredients – most important of which, is honey, which they also produce! Some of the first products they ever created, were their soap bars with propolis. It was later expanded into a line of products that include various natural ingredients like, pollen, donkey milk and laurel oil, along with the original propolis. The original packaging, featured handmade elements in simple craft paper boxes. They looked more like hand made products sold online, than an actual professional product line, that featured high quality soaps that can stand in any shop’s shelf. The soap packaging, was among the first of the company’s assets that was re-designed after we designed th