When Growth Outpaces the Brand: Refreshing Live Love Pop for Shelf Impact
Live Love Pop had built real momentum, but the brand wasn’t keeping pace. The product was strong. The mission was clear: snack selflessly, with every bag supporting a different cause. But on shelf, the packaging wasn’t communicating that as clearly or confidently as it could. In a crowded category, that lack of clarity becomes a missed opportunity. We partnered with Live Love Pop to refine the brand identity and evolve the packaging into a system that works harder, one that’s easier to understan
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.