Where Heritage Takes Shape: the New GocciaBlu identity
The rebranding of GocciaBlu marks a new chapter for one of Italy’s historic mineral water brands. Developed by Design Group Italia in close collaboration with Gruppo Togni, the project brings together brand strategy, visual identity, structural design and packaging into a unified system that reinterprets the brand’s heritage through a contemporary design language. The project began with the ambition to rethink how GocciaBlu could express its values across every tangible and visual touchpoint. Ra
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.