Willow & Blake Brings the Heat with Premium Packaging for Kaleo Hair Tools

Kaleo, a premium electronic hair tools brand, came to us with a clear brief: let’s turn up the heat. When we first met them, their packaging was trying to communicate sustainability. Brown cardboard, geometric shapes, and earthy tones were all begging consumers to consider a more ethical electrical. Detonating the truth bomb. In our strategic work, we dropped a truth bomb: electronics will never read as sustainable. And, while you’re reeling from that one: your customers don’t care about sustainability anyway. At least not when it comes to their hair tools. Our industry research showed that hair tool consumers care about efficacy above all else. And at this price point, they expect quality, too. Then we looked at the other tool boxes on the shelf and realised they were 50 shades of Dyson g