Wonderhood Design Unveils New Visual Identity for INEOS Automotive
INEOS Automotive has launched a new visual identity repositioning the brand from purely automotive, to an adventure lifestyle brand. Created by Wonderhood Design, the new design aligns with INEOS Automotive’s new brand platform, ‘Built For More’ – a platform which focuses on the feeling of possibility drivers get when they sit behind the wheel, and the opportunities it opens mentally and physically. INEOS Automotive was founded in 2022 by Sir Jim Ratcliffe, who identified a gap in the market for a 4X4 that combined best-in-class off-road capability with modern on-road driving refinement. This deliberately went against broader SUV trends towards a more sedated and luxurious driving experience by launching a vehicle that was made for people who want to immerse themselves fully in the physica
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