Zaza Brand Identity: Unleashing a World of Monsters, Flavor, and Fun by Student Inna Afaunova

Zaza is a beverage brand that introduces a fresh approach to everyday refreshment with its line of sodas and branded merchandise. Designed to captivate audiences of all ages, the Zaza brand identity revolves around a playful, character-rich world of monsters—each one crafted to bring a sense of fun, excitement, and flavor to every product. By merging vibrant, cartoonish monster illustrations with lively colors and dynamic packaging, Zaza transforms the simple act of drinking and snacking into a memorable experience that engages consumers from the very first glance. The concept behind Zaza’s design is driven by the idea of creating a world where flavor meets personality. Each monster character represents a unique facet of the Zaza experience, from the zingy, refreshing taste of the sodas to