Zeelandt Brewery’s Woodcut Label Design: Unifying Craft Beer with Visual Identity

Zeelandt Brewery, nestled in Hawke’s Bay, was already well-regarded for its exceptional craft beer. However, the brewery’s packaging didn’t quite live up to the high standards set by the product itself. It was a classic case of the clothes not matching the man beneath. Chris at Zeelandt approached us with a clear brief: to create packaging that truly reflected the character and craftsmanship of each brew, telling the story of the beer inside and enticing customers to ‘pick me up and buy me’. To achieve this, we embarked on developing a unique narrative for each of Zeelandt’s brews. These stories became the backbone of the imagery used in the packaging, infusing each design with a sense of authenticity and personality. We opted for a woodcut style across all the labels, a decision that prov