Estudio Cariño invents HOUSE of CALLAGHAN, an Irish stout brand

Estudio Cariño designed HOUSE of CALLAGHAN, a brand of Irish stout from Cork, for nobody. “This project originated from a rejected proposal for a beer-related client, but we liked it too much to leave it there, so we kept working on it,” Co-founders José Pablo Salazar and Iván Soto Camba tell us. “Once there was no client involved, there was also no brief to follow and nobody asking us to tone anything down.” Between them, the Mexican design duo came up with the name, story, identity and label d...