Barkas shares distinctive new identity for Nigerian digital bank Kuda

Independent creative company Barkas has partnered with Nigerian digital bank Kuda to create a bold and distinctive brand identity, built for their next stage of growth. The work spans Kuda's core brand for personal banking and its natural extension into business banking, unified under one ecosystem and evolving their position from challenger to established, culturally-relevant finance brand. Beyond the challenger bank Kuda was notoriously th