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Polar is its own client at P.A.C., an artisanal bakery in São Paulo

by Polar ·

P.A.C. is an artisanal bakery in São Paulo with a menu that changes week to week. Polar, Ltda. created its identity to change just as often, across the packaging, ceramics, printed menus and the space itself. The Brazilian design studio has four partners. Two of them – Founders & Creative Directors Bruno Ribeiro and Ralph Mayer – are also partners in the bakery, while the other two are regulars there as well. “When we started P.A.C., there wasn’t really a brand yet,” Ribeiro tells us. “There was...

Branding 2026 Apparel Box Cup Identity Illustration Logo Menu Motion Packaging Postcard Print Sign Sticker Window Wordmark Bakery Black Blue Brown White Cartoon Handdrawn Playful Linework Cardboard Coated Paper Plastic Sans Serif Bold

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Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 0 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 1 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 2 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 3 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 4 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 5 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 6 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 7 Polar is its own client at P.A.C., an artisanal bakery in São Paulo brand identity by Polar - Visual 8

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