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US BRANDING STUDIO

The finishing touch: nine print projects that go beyond the surface with top-tier techniques

by Danylo IlchakovTomorrowDutchScotStudio SlyTobenPARTERREServiceplan Innovation and WorkbyworksHugmunPalito ·

Credit where credit is due to the precision and patience of printers when a piece of packaging, a label, or a business card features an extra ‘something’ thanks to a special texture or finishing technique, such as blind embossing that creates subtle yet sophisticated depth, foil stamping, or spot UV coating. We know that designers love poring over a good tactile printed product (so we apologise that these are only visible via screen). However, we’ve rounded up some projects that highlight that – regardless of whether the application is simple or elaborate – print finishing techniques can elevate designs to entirely new heights and dimensions of sensory appeal. Through embossing and debossing, these nine projects truly embody this concept. With embossing, debossing, and die-cuts enhancing the subtle, type-led identity, Studio Sly’s stationery for Futuring creates a lasting impression (pardon the pun). Meanwhile, EnKo Beauty’s brand experience (created by Hugmun) comes to life through the tactile nature of its packaging design, developed in collaboration with MARCELI printery, featuring Fedrigoni’s Carte à Parfum paper, blind debossed alongside letterpress typography.

Food 2025 The Brand Identity Bottle Box Business Card Custom Typeface Digital Folder Identity Illustration Letterhead Menu Packaging Print Sign Website Wordmark Beauty Cosmetics Drink Marketing Photography Restaurant Black Blue Green Off White Orange Purple Red Silver White Yellow Colourful Edgy Elegant Minimalist Deboss Die Cut Emboss Linework Pattern Repetition Shapes Buckram Cardboard Glass Leather Metal Plastic Uncoated Paper Wood Handwritten Monospace Sans Serif Script Serif Bold Condensed Experimental

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